Royal LePage Partners

21 Things a Home Seller Can Do To Seriously Bungle The Sale Of Their House.
Published Date: Tue, 22 Mar 2011 18:50:27 +0000

There is absolutely no shortage of articles advising people on the best ways to approach the sale of their home.  Yet, every day we see many home sellers make decisions that can actually reduce the chances of getting a buyer seriously interested in the home or lessen the chances of receiving the best price for [...] . . .

Stop Shoulding on Yourself
Published Date: Fri, 25 Feb 2011 20:59:48 +0000

I just got over a mild case of the shoulds. It is as common as the basic cold and can zap the spirit out of you in no time at all. How do you get the dreaded shoulds? It usually sneaks up on you during those passive moments when you are taking stock of your [...] . . .

Are You Still Selling Ice Boxes?
Published Date: Tue, 08 Feb 2011 18:22:56 +0000

Change is everywhere and especially in the business world.  Have you grasped on to the concept yet? Unfortunately, in the real estate business, most of us are creatures of habit and therefore the most difficult thing to do is to change.  Whether you like it or not, to survive in business today, you will have [...] . . .

How To Avoid the Disgruntled Real Estate Seller Syndrome
Published Date: Wed, 02 Feb 2011 16:10:02 +0000

It’s real, it’s frustrating, it happens every day and it can be costly.   It can be the difference between a very rewarding, problem free experience and a tension filled process you never want to have repeated.  These are not my words, but the words I have heard over the years from countless home sellers when [...] . . .

You Have Been Googled
Published Date: Wed, 26 Jan 2011 01:57:52 +0000

In the real estate industry, many Realtors® have been trained over the years to create a “brag book” – a collection of reference letters, awards, sales track records and any other information that would help a client make the decision to choose that agent to help buy or sell their next home. It’s a very [...] . . .

Al Kroch’s answer to “What is the most effective way to market a home in today’s real estate market?”
Published Date: Tue, 25 Jan 2011 02:23:11 +0000

It really all depends on what somebody’s interpretation of marketing is. One of the mistakes many people make when it comes to the idea of marketing homes is confusing marketing and advertising. Advertising is simply a small part of an overall marketing proposal. Even worse today many people believe that effective marketing is simply making [...] . . .

Al Kroch’s answer to Should I hire a real estate agent to sell my home, or do it myself?
Published Date: Fri, 21 Jan 2011 03:49:36 +0000

You don't need to be a rocket scientist or a Realtor for that matter to sell a home.  Anyone can do it.  However, unlike many other products homes do not have set prices.  In most cases they will fall into a range.  This range can have a fairly good spread between the high end and [...] . . .

How Much Do You Charge?
Published Date: Wed, 19 Jan 2011 20:55:21 +0000

It’s a great question.  It’s why you are at the appointment.  It’s an invitation to discuss your value proposition and the benefits you bring to the table.  It’s an opportunity to let them discover the difference between you and your competition.  You know the question is coming.  You have heard it many times.  Then why [...] . . .

In Real Estate It’s Not the Company You Keep
Published Date: Thu, 13 Jan 2011 15:43:09 +0000

Have you ever wondered why you can walk in to a Starbucks, McDonald’s, Costco, or a Best Buy, to name just a few, almost anywhere in the world, and the look and feel of these places are exactly the same? The service, the product and the decor are always very similar. You could be half way [...] . . .

What Is The Value Of A GOOD Listing Agent?
Published Date: Fri, 07 Jan 2011 16:02:12 +0000

In my last article, Listing Agent and the Value Challenge  I alluded to certain factors, including the attitude of many in our own industry, that suggest the role of the listing agent may be losing its value.  This theory becomes most apparent when the splitting of commissions between the selling and listing broker is not divided in [...] . . .